Eco Promotional Newsroom

Are Promotional Products Branded With Your Logo Still Relevant?

Large companies hosting trade shows and events have always been heavy on the giveaways and takeaways - promotional products branded with their logo. Promotional products are marketing genius because people love free stuff and companies love to see consumers using items with their corporate logo. But as companies are under increasing pressure to reduce their carbon footprint and focus on sustainability, where do promotional items fit in? Are they still relevant?

The answer is a resounding yes. Promotional products are still relevant, and will be as long as companies are looking for ways to promote brand awareness and gift promotional products branded with their corporate logo. But as society shifts toward going "greener", so should promotional products. For this reason, there is a wide array of eco promotional products currently on the market. The most popular types are:

• Reusable: There are many eco promotional items that can be used over and over again. There is an appropriate product available at every price point, from beverage containers to tote bags and apparel.
   
• Recycled or Recyclable: In 2010, almost every promotional item can be made recyclable, in part or all from recycled materials, or a combination of both.
   
• Energy Efficient: There is a specific class of eco promotional products that are powered energy efficiently. For example, there are many items that use solar or water power instead of batteries or electricity.
   
• Organic: Most prevalent in items made from natural fibers, there are several organic options for promotional products branded with corporate logos that are organic. Two of the most popular are personalized tote bags and organic apparel.
   
• Biodegradable: Depending on what they are made from, many eco promotional products are biodegradable. There is a plethora of items made from paper, bamboo or vegetable based that will decompose without any negative affects on the environment when they are disposed of.

The best part of eco promotional products is that many of them tout more than one of the above "green" benefits, so companies can continue to offer promotional products branded without adversely affecting the environment.