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January 2016

Eco Friendly Products for Bar & Restaurant Super Bowl Promotions

According to the National Retail Federation, consumers are expected to spend more than $14 billion this year in relation to Super Bowl XLIX. That includes nearly eight in 10 people who will purchase event related food and beverages.

Super Bowl Sunday is the second largest food consumption day of the year, behind Thanksgiving, and it is the biggest sales day of the year for pizza. Competition is fierce for bars and restaurants who want a piece of this multi-billion...

Why Green Meetings are Good for the Environment and Your Bottom Line

Event planners often assume that planning a green meeting is too difficult to implement or too expensive. Planning a green meeting doesn’t have to be overwhelming if you start small. Recipients will appreciate the efforts.

One of the easiest ways to plan a greener meeting is by choosing a destination that is easily accessible for out of town attendees. Is there public transportation from the airport? After choosing your destination, seek out hotels that make sustainability a priority. If there are events at...

MLK Day of Service 2016; A Day On, Not a Day Off

Dr. Martin Luther King, Jr. was a civil rights leader, activist, humanitarian and Nobel Peace Prize winner. 

His achievements are recognized annually on Martin Luther King, Jr. Day, observed on the third Monday of January each year, which is around King's birthday, January 15.

MLK Jr. Day is a Federal Holiday and in addition to government offices and schools, many businesses are closed in observance. 

In 1994, Congress designated the Martin Luther King Jr. Federal Holiday as a national day of service. MLK Day of Service is the only federal holiday observed as a...

Promotional Ideas for National Children's Dental Health Month and National Dental Health Month

February is National Dental Health Month and National Children's Dental Health Month (NCDHM). The American Dental Association along with the ADA Foundation spearhead the educational initiatives for NCDHM and this year’s theme is “Sugar Wars.”

February is a great time for dental practices to self-promote within their offices as well as at schools, park districts, YMCAs and other community organizations. The ADA offers a slew of informational items and literature for dental and health...

Reusable Shopping Bags: The Promotional Product that Never Goes Out of Style

While shopping bags are primarily functional, they also have tremendous branding potential for retailers. Who can forget the iconic scene in “Pretty Woman” where Julia Roberts is walking down Rodeo Drive with her shopping bags? Retailers Tiffany & Co., Bloomingdale’s and Lululemon are three brands that have uniquely branded bags that are instantly recognizable. 

Shopping and grocery bags have a rich history. In the 1950s, as paper shopping bags became more affordable to produce, grocers began offering...